Job Description
Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Vice President of Global Partnership Sales will lead the development, strategy, and execution of sponsorship sales initiatives across our robust sports, lifestyle, and entertainment portfolio. This executive will be responsible for driving new revenue streams, creating value for our brand partners, and delivering impactful, innovative sponsorship programs. Authentic Experiences offers turnkey solutions for branded experiences that drive awareness and exceed expectations. Our experiences show up at the most prominent moments across sports, music, fashion, lifestyle, entertainment, and culture. This role will oversee the sponsorship sales team, collaborate with internal departments, and maintain key relationships with brands, agencies, and stakeholders.
What you'll be working on
- Develop Sales Strategy: Build and implement comprehensive sponsorship sales strategies that drive revenue growth and enhance brand partnerships.
- Revenue Generation: Identify and secure new sponsorship deals across sports and entertainment properties, maximizing revenue for the organization.
- Team Leadership: Lead, mentor, and manage a high-performing sponsorship sales team, setting clear goals and driving accountability.
- Relationship Management: Establish and maintain relationships with high-level brand decision-makers, agencies, and industry partners.
- Collaborate with Stakeholders: Work closely with marketing, brand, PR/comms, legal, and other internal departments to ensure successful execution of sponsorship agreements and deliverables.
- Market Analysis: Analyze industry trends, competitor activities, and emerging markets to capitalize on sponsorship opportunities.
- Client Proposals: Develop and present customized sponsorship proposals to clients, showcasing value and alignment with their brand objectives.
- Budget Management: Oversee the budget for sponsorship sales, ensuring goals are met while maintaining cost-effectiveness.
- Innovation and Creativity: Continuously evolve sponsorship offerings to include innovative and engaging activations that enhance fan and customer experiences.
- Performance Metrics: Monitor and report on sponsorship sales performance metrics and ensure targets are consistently achieved or exceeded.
Must Haves
- Education: Bachelor's degree in Business, Marketing, Sports Management, or related field.
- Experience: 10+ years of experience in sponsorship sales, with a focus on sports and/or entertainment. Proven track record of securing multi-million-dollar sponsorship deals.
- Leadership: Demonstrated experience managing and motivating sales teams to achieve high performance.
- Network: Extensive network of relationships with brand executives and decision-makers in relevant industries.
- Communication Skills: Exceptional presentation, negotiation, and interpersonal skills.
- Analytical Abilities: Strong understanding of market research, data analytics, and performance measurement in sponsorship sales.
- Travel: Ability to travel as needed for client meetings, events, and industry conferences.
Competencies
- Strategic Thinking: Ability to think long-term and drive strategies that align with both company and client goals.
- Customer-Focused: Dedicated to understanding and meeting the needs of brand partners.
- Innovation-Driven: Consistently seeking creative ways to differentiate sponsorship offerings.
- Results-Oriented: High level of accountability with a proven ability to deliver on revenue goals.
Primary Location Salary Range: $200,000 - $220,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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