Director, International Marketing, Tentpole Strategy | Irvine, CA

Team Name:

Job Title:

Director, International Marketing, Tentpole Strategy | Irvine, CA

Requisition ID:

R025112

Job Description:

Job Title: Director, International Marketing, Tentpole Strategy | Irvine, CA

Department: Blizzard Marketing

Location: Irvine, CA

Your Mission

As the Director, International Marketing, Tentpole Strategy, you will serve as a strategic partner to the VP, International Marketing, playing a key role in developing an international marketing framework that drives long-term growth, enhances brand equity, and ensures global resonance across Blizzard Titles. You will shape our overall marketing vision and tailor strategies to the unique needs of each region, delivering measurable results. This role focuses on overseeing the alignment of international marketing efforts around key marketing moments and franchise tentpole events, ensuring they are culturally attuned, innovative, and seamlessly executed across regions. Leveraging deep local insights, you will identify growth opportunities and design region-specific strategies that elevate global campaigns. As a thought leader, you will collaborate closely with our international teams and regional marketing leaders to optimize campaign launches, drive innovation, and set the standard for strategic excellence while fostering regional adaptability.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The home location for this role is Irvine, CA.

Responsibilities

The ideal candidate will have deep consumer marketing experience and strong business acumen within the entertainment or tech industries, with a specific focus on tentpole campaign strategy. They have a proven track record of strategic and creative excellence in shaping and executing large-scale franchise events and key marketing moments that resonate globally and drive long-term growth. This role is responsible for spearheading critical marketing initiatives with agility and precision, including managing budgeting and forecasting processes to ensure flawless execution of tentpole campaigns. Far from serving as a mere gatekeeper, this position acts as a proactive enabler—championing efficiency, fostering innovation, and empowering teams to deliver transformative marketing experiences that elevate brand equity and captivate diverse audiences.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Shape and implement a comprehensive marketing framework that drives long-term growth, enhances brand equity, and ensures global resonance across Blizzard Titles.

• Oversee the strategic alignment and execution of franchise tentpole events and key marketing moments, ensuring they are culturally relevant, innovative, and seamlessly integrated across regions.

• Leverage deep local insights to identify growth opportunities and design region-specific strategies that elevate global campaigns and deliver measurable results.

• Act as a strategic partner and thought leader by collaborating closely with international teams, regional marketing leaders, and other key stakeholders to align on global initiatives and optimize campaign launches.

• Focus on transforming digital, retail, and mobile marketing efforts, ensuring that international strategies are both impactful in the short term and sustainable over the long term.

• Set the standard for strategic excellence by guiding teams toward a unified vision while fostering regional adaptability and ensuring alignment with overarching business objectives.

• Collaborate with cross-functional teams to refine and innovate marketing approaches that enhance the reach and effectiveness of Blizzard’s tentpole campaigns in key international markets.

• Establish clear metrics and performance indicators to evaluate the success of international marketing initiatives and ensure strategies deliver measurable results.

• Communicate and present strategic plans, performance insights, and recommendations to senior leadership and regional teams to drive informed decision-making.

• Continuously explore new trends and best practices in international marketing, applying innovative approaches to enhance Blizzard’s global marketing impact.

Player Profile

Minimum Requirements:

• 12+ years’ experience in marketing leadership roles, with a proven track record in developing and executing global marketing strategies.

• Deep understanding of cultural nuances and regional market dynamics, with a history of tailoring marketing strategies to meet local needs.

• Demonstrated ability to shape and implement comprehensive marketing frameworks that drive long-term growth and brand equity.

• Excellent communicator in written and verbal form; ability to work well with executives, and able to lead and influence across multiple levels and multiple functions of an organization

• Proven experience in planning and executing large-scale, franchise tentpole events and key marketing moments across diverse international markets.

• Entrepreneurial, with high tolerance for ambiguity and complexity, and efficient with limited resources

• Proven experience designing and leading strategic planning at a hyper-growth company

• Experience driving business transformation across digital, retail, and mobile channels, with a focus on both short-term impact and long-term sustainability.

• Financial prowess and ability to create budgets, models, etc.

• A good sounding board for others, with low ego, and ability to anticipate the needs of a busy executive and their direct staff

• Highest level of integrity and management of confidential information

• Bachelor’s degree in business or equivalent field

Your Platform

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles: World of Warcraft®, Overwatch®, Diablo®, and other unannounced titles, that will captivate players globally.

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $134,000.00 - $247,900.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.