Brand Manager

** Starting Salary: $75,200/YR ** This is a hybrid position that requires travel to Turning Stone Resort Casino located in Verona, NY on a monthly basis. More frequent travel may be required based on business needs.

Join a dynamic, energized team of marketing and sales professionals where you have the opportunity to contribute to the development and growth of an exciting brand portfolio. From consumer-centric strategy development and creative ideation to media management, promotional activations and performance measurement, become a member within New York’s Most Awarded Destination Resort and CNY’s growing tourism and retail industry.

This role will support a portfolio of brands under Turning Stone Resort Casino and Turning Stone Enterprises. As the Brand Manager, you will be responsible for supporting The Brand Strategy Managers in developing and maintaining brand integrity across all marketing initiatives and communications. The brand manager collaborates across the organization, leading agencies and teams to execute marketing campaigns that support business goals and objectives. The Brand Manager will have the opportunity to lead marketing and brand initiatives for their designated brand portfolio while also assisting and supporting larger brand and marketing projects under the direction of the Brand Strategy Manager and Director of Enterprise Marketing. This role offers an exciting opportunity to contribute to the organizations marketing initiatives and chart a rewarding career path in the vibrant field of marketing.

What we value:

• Positive team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.

• We offer support for a successful journey, including hands-on training and opportunities to advance your career.

Why choose Turning Stone Enterprises?

• Paid weekly
• Variety of schedules
• Paid time off
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

What does a Brand Manager do?

• Works with the Brand Strategy Manager, develops and executes marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
• Plans and manages advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
• Works collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
• Actively supports marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation alongside Brand Strategy Manager
• Owns and serves as the point person on all governance of brand marketing priorities for a select group of business lines including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication
• Provides mentorship and guidance to junior members of the team including Marketing Coordinators

To be successful as a Brand Manager, you'll need:

• A Bachelor’s degree in Marketing, Business or related field.
• Four or more years’ experience with increasing brand responsibility which include advertising, brand strategy, marketing, project management, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
• To obtain and maintain valid gaming license as required for Turning Stone Enterprises.
• Excellent communication skills, project management efficacy, to be highly organized, results oriented, and be able to take initiative and lead projects.
• The ability to work independently and as a team; the ability to manage multiple projects and staff, including freelancers and vendors.
• General computer application proficiency (spreadsheets, word processing).
• Superb written and verbal communication skills.

Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations and a recent recipient of CNY’s Best Places to Work award. Among our prominent offerings is the Turning Stone Resort Casino, a which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.

Why You Will Appreciate Us:

We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.

Our commitment to work-life balance and family support is demonstrated through our team member assistance programs. You'll also enjoy our paid time-off program, which includes paid holidays. At Turning Stone Enterprises, your wellness is a priority, and we offer various wellness programs to ensure you're at your best.

In addition, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist team members in achieving their professional aspirations. Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we'll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.

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