Senior Associate, Programmatic

Los Angeles, CA
Posted on  

Job Description

Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
The role of Senior Associate, Programmatic seeks a strong programmatic media planner with hands-on-keyboard experience to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization. This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application.
Main Duties and Responsibilities
60% Strategic Planning & Optimizations
  • Analytical Planning: Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation.
  • Tactical translation: Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.
  • Platform fluency: Exhibit proficiency in collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success.
  • Optimization backup: Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.
  • Negotiation input: Lean in on negotiations with publishers and platforms to get the most out of the partners we’re tapping into and the ways in which they’re pricing and making their solutions accessible to us
  • Bidding & Optimization plan: Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will perform

20% Account Management
  • Clear Communication: Ensure intrateam alignment on all critical details and understanding. See around corners to anticipate where confusion could arise.
  • Opportunity identification: Surface areas where further education or test and learning options would make sense to share and discuss
20% Learning & Development
  • SME showcasing: Gain subject-matter expertise in programmatic technology, strategy, and optimization concepts and practice speaking to an increased grasp of these concepts
  • Knowledge share: Recognize opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful in order to be able to help other teams and verticals with consideration for what might work for them.
Supervisory Responsibilities
  • No Managerial responsibility but work closely with Associates, Assistants and Interns to provide training and onboarding.
Knowledge and Skills Required
  • At least 2 years of in-platform programmatic experience.
  • Proven ability to develop/implement/improve business processes.
  • Proven ability to thrive in highly collaborative work environments.
  • Must be a self-starter and exhibit advanced business maturity.
  • Advanced user of at least two DSPs (The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.)
  • Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
  • Experience mentoring junior employees is preferred and influencing strategic decisions a big plus
  • Demonstrated success in driving partner negotiations to increased performance success
  • Demonstrated success in mapping analytical insights to plan development, measurement approach and optimization plan
  • Advanced ability in Microsoft Excel expected.
  • Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.
Certificates, Licenses, and Registrations
None required.
Physical Activity and Work Environment
None required.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-LT1 #LI-Hybrid
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$64,350.00 - $85,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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