Director, Digital Media Analytics & Strategy

WHO WE'RE LOOKING FOR

The Recording Academy, the organization behind the world-famous GRAMMY Awards, seeks an experienced and hands-on Director, Digital Media Analytics & Strategy to architect, integrate, measure, analyze, forecast and provide a holistic view of the company's business performance across product, content, partners, partnerships, affiliates, and social media interactions. All major event reporting and deliveries are considered black-out months/dates for the Business Intelligence department.

WHAT YOU'LL DO

The Director will l everage the Recording Academy's past data to position the organization to succeed in the future. You will inform on the performance, revenue, and strategy across the organization and be responsible for managing the following:

• Analysis: Translate and simplify data into actionable insights that lead to business strategies.
• Strategy: Create informative management and strategic summaries of trends and data analysis informing future decisions and initiatives of the division and organization.
• Data Integrity & Compliance: Maintain data accuracy, reliability and compliances, ensuring accurate data sourcing and reporting.
• Data Repository: Maintain and improve current dashboard and repository of Digital, Web, Streaming and Social Media data that informs the Entertainment & Consumer division.
• Reporting: Maintain and optimize a holistic end-to-end reporting framework, including data visualization, through interactive online dashboards, delivered regularly and in timely fashion supporting both operational and executive stakeholders.
• Methodology: Maintain appropriate analytical methodology, approach , and KPIs.
• Educate: Provide guidance and support to business leaders and stakeholders on how best to harness available data in support of critical business needs and goals.
• Research: Conduct primary and secondary research and provide statistical insight to key stakeholders.
• Forecasting: Provide “forward thinkingâ€� insight to stakeholders through data analysis and business intelligence.
• SEO: Guide the organization in best practices for SEO implementation and monitor performance to drive business decisions.
• Partnerships: Provide psychographic and demographic audience insights to potential partners as well as end of campaign data and analysis for existing partnerships.

Additional Responsibilities:

• Digital pro-active day-to-day reporting and project priority decision-making .
• Pre-planning, tactical planning, scoping, project management, organization and delivery of reporting.
• Oversight and coordination of data platforms, sources, and user roles, ensuring positive collaboration across the division and organization regarding data analytics and reporting.
• Develop and/or provide insight on new strategies as the digital, social, and content trends shift and change based on user behavior.
• Advise on vendor selection and management as needed.
• Assist with departmental budgeting and forecasting as needed.

SKILLS & EXPERIENCE

• 5-10 years of relevant experience in business intelligence, data analytics and insights, or program/product performance modeling for a high-profile digital media organization.
• Demonstrated implementation, maintenance, and use of Google Analytics, Google Tag Manager, Google Ad Manager, and Tableau and/or similar Business Intelligence platforms.
• Demonstrated understanding and knowledge of social media analytics such as Facebook Insights, Twitter Analytics, YouTube Analytics, Instagram Stories, Reels & Insights, TikTok, Sprout, and other and new social media analytics.
• Proven experience in CRM and email platforms like: Mailchimp and Salesforce Marketing Cloud.
• Proven ability delivering post-mortem assessments, performance dashboards, and executive summaries that clearly translate and contextualize the data.
• Knowledge of SQL queries, data research, visualization, and multivariate and A/B testing, tagging and taxonomy implementation, etc.
• Survey Analytics, NPS Strategies, SEO, SEM, Conductor and/or related search tools and platforms experience a plus.

PHYSICAL DEMANDS FOR CERTAIN ROLES

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand, walk, and sit for long periods of time, and work at a computer for long periods of time.

SALARY AND BENEFITS

The starting salary for this position is $116,200 to $130,700 per year , benchmarked against industry standards. Salaries for positions required to be in specific geographic locations reflect the corresponding labor market.
The actual offer extended will depend on the candidate's experience, qualifications, and the role's requirements and will include our comprehensive benefits package (with medical, dental, and vision coverage, a 401k match, generous paid time off, and more).

Explore our career opportunities to join a team that values creativity, innovation, and diversity.

ABOUT THE RECORDING ACADEMY AND ITS AFFILIATES

RECORDING ACADEMY

The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music's history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards-music's only peer-recognized accolade and highest achievement. As the world's leading society of music professionals, we work year-round to foster a more inspiring world for creators.

GRAMMY MUSEUM

The GRAMMY Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire the music of tomorrow through music preservation, education, exhibitions, and public programming and aims to create a world in which shared love of music sparks curiosity, creativity, and community. Programs include GRAMMY in the Schools education programs that are offered year-round for students, teachers, and schools throughout the United States.

MUSICARES

A friend and ally of the music community, MusiCares was established by the Recording Academy to safeguard the health and well-being of all music people. A four-star charity and safety net in times of need, MusiCares offers confidential preventative, recovery, and emergency programs to address financial, medical, and personal health issues. Through the generosity of our donors and volunteer professionals, our dedicated team works across the country to ensure the music community has the resources and support it needs.

LATIN RECORDING ACADEMY

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation.

LATIN GRAMMY CULTURAL FOUNDATION

The Latin GRAMMY Cultural Foundation is a charitable organization established by the Latin Recording Academy in 2014. The organization is dedicated to creating opportunities for the next generation of Latin music creators through scholarships, educational programs, grants, and access to creators and industry executives.

EQUAL OPPORTUNITY

The Recording Academy, its affiliates, and the music industry have a strong culture of inclusion and respect for everyone. The Recording Academy makes intentional, courageous, and principled decisions for stronger business outcomes and ensures that all creators and professionals live and work in a fair and safe environment. It is the Recording Academy's policy to provide equal employment opportunities for all applicants and employees. The Recording Academy does not discriminate on the basis of race (nor traits historically associated with race, including, but not limited to hair texture and protective hairstyles), color, religion (including religious dress and grooming), creed, sex (including pregnancy, childbirth or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, family care status, military or veteran status, marital status, sexual orientation, gender, gender identity, gender expression, genetic information or any other characteristic protected by law. The Recording Academy will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship to the Recording Academy. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, access to benefits and training, recruitment, hiring, transfer, and social and recreational programs.