Job Description
CBS Miami/CW Miami 33 is looking for an innovative, visionary, and creative leader ready to push media marketing and management forward! Are you versatile with the ability to institute a creative vision that will establish efficient strategies for brand development and visual execution? You will take ownership of a bold multi-platform marketing and community engagement plan and its results! This role will be responsible for driving a clear daily brand strategy for the CBS Miami properties.
PRIMARY ACCOUNTABILITIES:
- Coordinate and lead CBS Miami’s brand, marketing, graphics, promotional, and community collaborations efforts across all platforms.
- Serve as the liaison with CBS Group Marketing Team to support the growth of our brand and lead execution of our group marketing strategies.
- Build and manage a team of high performing marketers, designers, and producers.
- Uphold brand standards and guidelines across all news-related visuals, graphics, and promotional materials, maintaining a compatible and recognizable brand presence.
- Work closely with Ad Agency partners to efficiently deploy campaigns in support of breaking news and planned events.
- Apply critical metrics to monitor the overall health of the brand, both internally and externally.
- Ability to communicate and present concepts in a clear and engaging way.
- Support brand through content, culture and community.
- Have an attention to detail, tone and style.
- Lead the direction, production, and scheduling of all marketing messages, scripts, spots, campaigns, tent pole events, and other creative.
- Proven leadership capabilities with a track record of successfully recruiting, retaining, and teaching staff.
- Collaborate with News Director and News Team to ensure alignment with the overall brand strategy.
- Partner with the research department to understand viewer insights while effectively translating it into creative strategies that engage our audience.
REQUIREMENTS & EDUCATION:
- Excellent interpersonal skills to collaborate with cross-functional teams and leadership.
- Creative, experience with graphics systems, editing, production systems and software.
- Preferred Bachelor’s degree in Mass Media, Communications, Marketing, or Advertising.
- Preferred 3-5 years experience in management, promotion, and production.
CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.
Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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