Digital Sales Strategist

The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Cumulus Media | (Atlanta, GA) has an immediate, fully remote opening for a full time Digital Sales Strategist. The DSS, will be responsible for accelerating digital revenue growth across a defined territory of Cumulus Media markets. The ideal candidate will partner with local management and sales teams to maximize digital revenue growth across new and existing accounts. The Digital Sales Strategist will serve as a digital subject matter expert, supporting both the sales process and account management efforts. At the direction of local management, this strategic position will support upsell opportunities across the existing account portfolio and partner with sellers to grow digital revenue through new business development. The DSS will leverage their digital marketing expertise to recommend and pitch effective solutions to meet the marketing needs of our clients.

The Digital Sales Strategist will report to the Vice President, Performance Digital.

Responsibilities:

• Achieve territory digital revenue growth targets by supporting local market sales opportunities.
• Collaborate with local management to establish digital priorities and identify top prospects.
• Support sales staff by participating in client needs assessment and client pitch meetings.
• Develop and deliver client proposals.
• Become a subject-matter expert of Company digital marketing/advertising platforms and offerings.
• Analyze existing customer base to identify upsell opportunities and collaborate with local management and account executives to develop sales strategy.
• Regularly report on digital sales pipeline and performance against growth targets.
• Participate in account management and renewal efforts as needed.
• Collaborate daily – maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders.
• Serve as point of contact for escalation issues between sales channels and fulfillment teams. Address and resolve ad hoc issues as needed.
• Participate in corporate training events including monthly onboarding sessions, digital sales trainings, Sales Manager meetings and more.
• Provide internal training on Cumulus’ digital tactics, benefits, and trends as needed.
• Other duties and special initiatives as assigned.

Qualifications:

• 5+ years of digital sales, marketing, or advertising experience required, local media industry exposure a plus.
• Experience selling and managing digital marketing solutions for local and regional advertisers.
• Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
• Experience developing effective digital marketing strategies to accomplish advertiser goals.
• Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc.
• Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully.
• Time management and organizational skills, with high attention to detail.
• Excellent analytical and problem-solving skills.
• Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally.
• Bachelor’s degree in business, marketing or a related field is preferred.

• Competitive compensation package that includes salary plus incentives and outstanding benefits.

• Professional growth and career opportunities

• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program