Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
We are looking for a strategic and dynamic Sports Marketing Lead to oversee and manage high-impact projects and develop strategic partnerships within the sports industry. This role will focus on driving special initiatives and cultivating relationships with sports organizations, teams, leagues, and sponsors to align with our company's objectives. The ideal candidate is a skilled project manager with a deep understanding of the sports ecosystem, excellent partnership-building skills, and the ability to execute innovative projects that deliver value for both the company and its partners. This role will also oversee key pilots in commerce and weather.
This position can sit at any TEGNA station location.
Responsibilities:
- Sports Partnership Execution: Build and nurture long-term relationships that drive mutual value and align with our business objectives and produce all materials needed to support.
- Cross-functional Collaboration: Work closely with internal teams (marketing, sales, community, and content) to ensure successful execution of special projects and sports partnerships. Serve as a liaison between partners and internal stakeholders to integrate partnerships into company initiatives.
- Project Conceptualization: Collaborate with leadership and cross-functional teams to conceptualize innovative special projects that enhance the company's brand presence, particularly in the sports space. This includes creating unique marketing opportunities, branded content, and co-branded initiatives.
- Performance & Reporting: Track and evaluate the performance of sports partnerships and special projects, providing reports and insights to management. Measure success against KPIs, analyze the impact of initiatives, and recommend improvements where necessary.
- Ability to shoot, write, and edit.
- Duties as assigned.
Requirements:
- Bachelor's degree in Marketing, Business, Sports Management, or a related field.
- 5+ years of experience in project management, sports partnerships, or sponsorships, with a proven track record of executing successful initiatives.
- Excellent relationship-building skills, with the ability to engage and influence stakeholders at all levels, including sports organizations and corporate partners.
- Demonstrated experience in managing large-scale projects and delivering on key milestones.
- Strong negotiation skills and the ability to manage and close complex partnership deals.
- Excellent organizational and communication skills, with the ability to manage multiple projects simultaneously.
- Proficiency in project management tools and software.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.