Marketing Programs Manager

Job Responsibilities

• Develop and implement strategic venue marketing programs in support of venue business goals; including project management of planning, cross functional collaboration, execution, recapping and budgeting.
• Conduct market research and competitor analysis to identify key opportunities, target audience segments, and market positioning.
• Collaborate with the Senior Director of Marketing, Vice President of Sales and National Director of Sales to align event marketing plans with the overall brand and sales strategy.
• Design and execute multi-channel marketing campaigns (email, social media, website, partnerships, etc.) to drive event bookings and engagement.
• Utilize digital marketing tactics, including SEO, SEM, content marketing, and paid social advertising, to enhance visibility and attract new clients.
• Collaborate with the creative team to produce marketing collateral, including email templates, digital ads, and promotional materials specific to private events.
• Prepare and analyze regular reports on campaign effectiveness, providing insights and recommendations for continuous improvement and optimize marketing efforts for maximum impact and cost-effectiveness.
• Create and foster relationships with 3rd party professional organizations for the promotion and positive positioning of the brand and sales programs.

Critical Skills & Experience Requirements

Experience

• Experience in marketing, with at least 2 years in event marketing, hospitality, or a similar industry
• Drive cross-functional facilitation in a matrixed organization
• Project Management tools comparable to Salesforce, Smartsheet or similar
• Proven experience creating and executing marketing plans for multiple locations or business units
• Strong understanding of digital marketing, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot)
• Familiarity with the hospitality or events industry
• Experience networking, building and maintain relationships with stakeholders, industry influencers and partners.

Critical Skills

• Creative Thinking, Looks at problems or situations from a fresh perspective and comes up with new, unique solutions
• Results Orientation, Acts without being prompted and commits to achieving challenging goals
• Strong business judgement with ability to work independently in a fast-paced ambiguous environment while balancing initiation and analytics to make best business-first decisions
• Ability to both think and do; Looks at problems or situations from a fresh perspective and comes up with new, unique solutions
• Proactivity and the ability to move projects forward without being asked
• Excellent oral and written communication skills; listens attentively and communicates information clearly and succinctly
• Organizational Savvy; Interfaces with differing groups across the organization to achieve individual or collective goals and the ability to adapt in a frequently changing environment
• Creative, inspirational, assertive, self-motivated and action-oriented with a confident and strong professional presence

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.