Senior Manager, Marketing Communications

Please make sure to attach your resume to complete your application.

Summary:

Over the past several years, ASPCA has seen tremendous growth in supporter engagement and the number of active supporters. The American public and professionals in the industry identify ASPCA as the leading animal welfare organization in the country and see us an expert on preventing animal cruelty. This growth and leadership position have led to the creation of a new Marketing team with the responsibility of supporting existing, and developing new, B2C and B2B audiences and related marketing strategies, producing breakthrough creative content, codifying the brand position and key organizational messages. The team is also responsible for building an integrated marketing approach that orchestrates organizational campaigns and priority content and moments to better engage key audiences in our critical work.

The Senior Manager of Marketing Communications will join a team of marketing, creative, content, digital and event professionals, reporting to the Senior Director of Marketing Communications, within the Communications team. Working closely with the Senior Director of Marketing Communications, the Senior Manager of Marketing Communications, will help to position ASPCA as a top-of-mind charity for our target audiences, and assist in developing dynamic brand activation strategies based on audience insights that drive awareness and engagement of new audiences. They will also support integrated marketing efforts to ensure we speak with one voice across the organization, work closely with our creative team and external vendors to ensure flawless execution of our marketing efforts, and constantly review key metrics to adjust and ensure strategies are delivering. This role will have expertise in project managing integrated campaigns, as well as experience overseeing omnichannel paid media efforts across both traditional and digital channels at local and national levels.

This is a hybrid in-person/remote position based in NYC. This position is expected to be in office at least 1 day per week, with flexibility needed for additional in-office time as necessary.

Responsibilities:

Responsibilities include but are not limited to:

Marketing Support and Implementation (40%)

• Supports integrated marketing efforts working across the organization to assist in developing and executing campaigns and key moments designed to engage the public across brand, fundraising and advocacy actions.
• Oversees paid media plans for brand target audience, integrated campaigns, and local marketing efforts for ASPCA programs and facilities. Supports in managing relationships with related agencies. Requires collaboration with partners on campaign and social media teams.
• Supports pro bono media plan and oversees efforts along with Senior Director, Marketing Communications.
• Contributes with developing a content strategy for target audiences that builds engagement and drives action.
• Assists efforts to disseminate brand positioning and key messages including organization wide adoption.
• Helps establish and build brand activation strategies, which create engaging experiences for new audiences and partners. This role works closely with our creative and events team, as well as external partners to bring strategies to life.
• Collaborates on key Development efforts, including building corporate cause marketing relationships that have shared value and support the brand. Contributes with creating powerful communications to pitch ideas and influence key partners. Works with the development team to realize vision and results.

Project Management (30%)

• Works closely with all levels including senior leaders, team members, and program subject matter experts (SMEs)
• Supports project management across integrated planning and campaigns by utilizing internal project management tools, resources, and processes
• Oversees and ensures deadlines, deliverables, scope, and timelines are adhered to
• Communicates directly with staff at all levels of the organization to share project status, outcomes, pending due dates, performance metrics, and other relevant information relating to content process

Budget, Campaign Tracking/Reporting and Analysis (30%)

• Assists Senior Director, Marketing communications with managing marketing paid media budget, including establishing pro bono media plan.
• Works with Marketing Communications team on setting and monitoring actionable KPI’s to measure awareness and engagement.
• Tracks and reports out on brand activation, brand campaigns and pro bono performance to optimize efforts.
• Identifies trends and determines opportunities for testing and learning.

Exemplifies the ASPCA’s Core Values:

• Has Commitment and dedication to improving the lives of animals
• Demonstrates Ownership and feels responsible for outcomes
• Believes in Team – that we are stronger together
• Seeks to Elevate others and reimagine what is possible
• Focuses on Impact, specifically making change for animals

Additional Information:

• Must be able to travel as necessary (up to 10%)
• Occasional evening and weekend work
• Role based in New York City with a hybrid office and remote schedule
• A cover letter is required to complete your application

Qualifications:

• Must be a collaborative contributor with clear, direct communication
• Experience in overseeing paid media efforts across online and offline channels
• Ability to work with a variety of teams and manage others in the course of a project
• Working knowledge of project management; organized and efficient with flexibility to shift priorities when needed
• Outstanding problem solving and critical thinking skills
• Excellent communication (written and verbal) skills with the ability to translate information into a meaningful, understandable context and message
• Ability to work effectively with a wide range of constituencies in a diverse community
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities
• Extensive understanding of marketing and brand practices that create awareness and engage audiences
• Ability to stay abreast of trends and best practices in marketing
• Working knowledge of project management tools a plus
• Proficient with Microsoft Office

Compensation & Benefits:

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary range for this role is set forth below and may be modified in the future.

• The target hiring range for this role is $92,000 - $97,000 annually

For more information on our benefits offerings, visit our website.

Stay Connected – Join Our Talent Community

If you are interested in joining our team but do not see a position listed that fits your experience or interests, please join our Talent Community to stay connected to future opportunities with the ASPCA.

Qualifications:

See above for qualifications details.

Language:

English (Required)

Education and Work Experience:

Bachelors, High School Diploma (Required)

3+ years’ experience with integrated marketing and paid media plans, 5+ years’ work experience in Marketing or related field, Bachelor’s Degree in Marketing or a related field required, or equivalent professional experience

Our EEO Policy:

The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA’s People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

Please don’t forget to attach your resume to complete your application.

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA’s vision – that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.